Recently, my wife is always playing an app on the smartphone or laptop. When I asked her to do something, she said, "I have one more chance to play and I will do it in a short time." Then, after 10 minutes, she was still playing and I said, "one day I will delete this ghost game! ". Now, you must be curious what game drives my wife crazy, the answer is, Candy Crush Saga .
When I asked my wife why she is so fond of playing the "Candy" game? She said, "First, it is free. Second, she can race her Facebook friends to see who can get to higher level faster. Third, the rules of the game is simple and easy to understand, and she does not want to play games which were too complicated.
In addition, my wife said, "when there are more and more difficulties to advance to the next level, Candy Crush Saga will kindly prompts players to "buy" life and plug-in to pass the challenges. However, my wife said she never bought it!
After her explanation, one question is coming to my mind, if every player is like her, how Candy Crush Saga earn the money?
You see? The most profitable and the most popular mobile game are Candy Crush Saga (Both on Android & iOS).
According to King.com, the British producer of Candy Crush Saga, although 70% of the players do not spend money to break through the barrier, there are still 30% of the players are willing to spend money. If true, combining with the data from AppData, which showed that there are 45 million people who play Candy Crush Saga every month. Candy Crush Saga can earn 13 million dollars revenue for the King every month.
Marketing
With high-income, King also spends a lot of money advertising. King chose the new marketing way by cooperating with Korean famous singer, PSY Uncle" rather than traditional media. In this way, King hope they can expand awareness in Asian countries (especially China). In Psy Uncle's new song "Gentlemen", Candy Crush Saga appears in the Music Video (MV) for three seconds (begin from 0:33).
The combination of game, internet, social platform, and entertainment brings valuable experience for games producers, players, social platform companies, and related business. Similar with Farmville by Zynga, Candy Crush Saga successfully becomes one of the most popular games in Facebook and we should believe that this kind of combination will last for a long time to earn the revenue for business world.
No comments:
Post a Comment