Retention period applies not only to canned pineapple and love, but also network news evaluation mechanism. Fresh news today is tomorrow's "kitchen waste". When facing such an environment, there are two solutions: Some people tried to canned faster, quality aside. Consumers will buy regardless of the taste; On the contrary, others throw the cans on the ground and roar: "I do not want to make cans!"
Rob Wijnberg, chief editor of the Dutch local newspaper "NRC", choose the latter. On the internet, he launched a fund-raising activities and intended to establish a "new order" news website. The results are as follows: 8 days, 1.5 million people, 1 million euros. Then the new news idealism website De Correspondent (meaning : Reporter) begins to build a team. (resource: De Correspondent)
De Correspondent news philosophy as follows:
1. Updated daily, but beyond the daily news content.
2. From the news to the new knowledge.
3. No political ideology, only news idealism.
4. Content themed, interactive contact.
5. Emphasis on news content is greater than the income.
6. The reader into participants.
7. No advertisements, only partners.
8. No target audience, for those who have the same hearts.
9. Ideal ambitious, intellectual humility.
10.Only digital version.
De Correspondent consultant, Luyendijk, believes this new type of news sites will rewrite the DNA of the news industry.
"Journalism now are limited by the print and broadcast media. They only produced a version of the story and a separate chapter for each story. In addition, there is no subsequent follow-up, but also not conducive to contact between news events. Because today's news is tomorrow's fish bags (fishy)."
Luyendijk believes that De Correspondent meets the needs of different users. If you are just informed of the event, you can start from scratch article read. If you have great concern, you can directly view the events subsequent updates. This is one of the advantages of network relative to the print media and video broadcast media. In addition to the "concept", De Correspondent is ready for an elite reporters team - the Former leader of Netherlands Green Party, several well-known TV journalist, and the Netherlands local novelist.
In my opinion, the concept of De Correspondent is led by high-quality resources. The goal is against the timeline presentation way mostly popular in traditional media. To be optimistic, a content reform is coming. We can look forward to more high quality content on the network. As for this boom can continue to expand and become a movement? We will see.
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